It was a predictably eventful evening in LA this past Sunday at the 96th Academy Awards, hosted at the Dolby Theater.
Among the stand-out moments were John Cena’s naked walk across the stage to present the award for Best Costume Design and Al Pacino’s decision to skip over the nominations for Best Film altogether, instead going straight to announcing the winner.
There were also plenty of talking points to be gleaned from the red carpet, not least relating to the plethora of eye-catching outfits on show. As per reports, actress Kelly Ripa and husband Mark Consuelos were among those to steal the show, with the former causing a particular stir on social media.
Celebrities dominating headlines for their choice of garment for any particular awards ceremony is nothing new.
Yet in the age of social media, where live photos from the red carpet can be shаrеd around the world at the click of a button, it’s become arguably more popular than ever to discuss and debate outfits in real time.
As such, it’s only natural to expect that an event of the magnitude of the Oscars, and those fortunate enough to be in attendance, is always going to be heavily scrutinized.
Among those who found their fashion choices dissected online this year was Kelly Ripa, who uploaded her outfit – a dazzling black, see-through gown – to Instagram along with the caption: “Mom and dad storming the red carpet.”
There, it was met with a wave of appreciation from her legion of fans.
“You both look amazing. BUT that dress is stunning ,” one person wrote.
“Beautiful gown. Beautiful couple,” another added.
“Kelly, your hair, the dress… you look gorgeous,” a third said.
Of course, it wasn’t all compliments. There were those who questioned Ripa’s decision to don the dress.
“I love you Kelly but not this dress,” one detractor wrote.
Another added: “Unlikе Mark not to have a perfectly tailored suit or tux on. His clothes are usually impeccable.“
A third wrote: “Kelly wear some bike shorts. You are lowering your self in the see through dress. You’re better than that!“
“She doesn’t even look likе the same person anymore ” a fourth opined.
I don’t know about you, but I think Kelly and Mark looked fantastic at the Oscars! Let us know your thoughts in the comments.
The Woman Complained That Her Raincoat Got Completely Soaked. The Company Remained Silent, and Then Delivered an Epic Response
Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
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