Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Adele: Embracing Authenticity
Everybody has times when they just want to feel at ease and authentic. Adele, the superstar, is no different. The singer was caught off guard and without makeup in a rare moment that the paparazzi just managed to film. Furthermore, what do you know? She looks great, really!
Adele has never been out of the spotlight because to her unforgettable vocals and stirring performances. However, following her incredible weight loss and makeover, the public’s curiosity in her appearance has grown significantly. The paparazzi are always waiting to catch her every move when she comes outside.
Three years have passed since Adele last performed live. Her son’s father, her husband, and she went through a difficult divorce, which is why she was absent. Her mental health was negatively impacted by this heartbreak, and she still gets emotional when she talks about it. Adele, meanwhile, has remained a strong and committed lady throughout it all.
Adele attracted attention with her chic all-black outfit during a recent sighting. Fans started talking about her because of her carefree appearance and slightly enlarged face. Some fans even made remarks about how heavy she was, while others complimented her on being a wonderful mother in addition to a brilliant vocalist.
Times like these serve as a reminder that famous people are people too. They should have times of solace and normalcy because they are human and have their own ups and downs as well as struggles. Adele is an inspiration to many people who struggle with self-image because of her carefree appearance and informal clothes.
Therefore, let’s celebrate Adele for who she really is—a brilliant artist with a tale to tell—and love her in all of her sincerity.
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