March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
The Saga of My Husband, My Mom, and Rent: A Family Drama
Oh, the pleasures of family dynamics; those complex networks of affection, animosity, and, it seems, rent. What if I told you a small story from the front lines of my own soap opera to start things off?
Imagine this: Dad recently passed away and went to the great beyond, leaving Mom sad and alone. So, of course, I propose that she move in with us, partly out of compassion and partly out of sheer guilt. You know, to socialize with the grandchildren and take in the warmth of family.
Now enter my spouse, who has obviously been attending the “How to Be a Loving Family Man” course. His initial response was a firm no, but after some deft haggling on my part, he reluctantly agreed—but only under one condition. The worst part, get ready: my distraught mother would have to pay the rent.
You did really read correctly. Pay rent. in a home that we currently own and are not renting. Start the crying or laughing. His logic? He replied, grinning in a way that I can only characterize as evil, “Your mother is a leech.” “After she moves in with us, she won’t go.”
His reasoning continued, a train on the loose about to crash down a precipice. She simply doesn’t make sense to utilize anything for free when she will consume our food and electricity. This residence is not a hotel, and she has to know that!
With my blood boiling, I knew something was wrong. The reason for this issue is that I wedded a man who seemed to believe he was the Ritz-Carlton’s management. How daring! Here we are, with equal rights to the house, having both contributed to its acquisition, and he’s enacting capitalist regulations as if we were operating a profit-making Airbnb.
The worst part is that my spouse isn’t a horrible person. Really, no. He and my mother have simply disagreed from the beginning. He told me the truth about how he really felt the night he turned into Mr. Rent Collector. “Ever since I met her, your mother has detested me. She wouldn’t feel at ease living with me right now.
I am therefore torn between my mother, who is in great need of her daughter’s support, and my husband, whom I really love despite his imperfections. I ask you, dear reader, the million-dollar question: What should I do? In true dramatic manner. Shall I rent my mother a room or my husband’s empathy?
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