March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
The Importance of Kindness and Acceptance
I learned early on the importance of respecting people for who they are, despite differences. I think most people can agree that it is a basic moral lesson. Regretfully, there are still those who do not understand the value of basic acceptance and kindness.
A recent horrific event at Disney World brought to light the abhorrent depths of some people’s conduct. A brawl broke out at Belle Vue Lounge, a bar within the Boardwalk Inn, on January 25, leading to the arrest of Brent George, a 61-year-old man. Brent claimed to have been attacked by a nearby family he had been drinking with when police came. He had cuts and bruises on his face.
But more research told a different story. According to the family, a drunken Brent had come up to their table and started making fun of their sister, who has Down syndrome, by mimicking her sporadic grunts. Brent shoved the girl’s mother as she defended her daughter. A family member named Wesley Golberg attempted to step in, but Brent slapped him instead. Wesley and Brent got into a physical fight as a result, which ended when a bystander came to Wesley’s aid and took Brent out of the area.
The police opted to take into account all sides of the argument before taking Brent into custody and accusing him of four first-degree violence crimes. His plea to the charges was not guilty.
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The internet was incensed at Brent’s actions as word of the incident proliferated online. Many more showed their support for the family by denouncing the attack on Wesley and the girl’s mother as well as the belittling of someone with a disability. It’s evident that a lot of people thought Brent’s actions were wrong and should have resulted in consequences.
This event should serve as a reminder of how important it is to show compassion and kindness to other people. In addition to being upsetting, making fun of and belittling someone due to their differences can also escalate into violent confrontations. Let’s work to make the world a more caring and welcoming place where everyone is respected.
When you first read this story, how did you feel? Tell us in the comments below.
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