McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

I Became a Millionaire after My Sons Kicked Me Out

Imagine being thrown out by your own sons only to end up a millionaire. That’s exactly what happened to me after my boys left me with nothing.

For illustration purposes only | Source: Midjourney

For illustration purposes only | Source: Midjourney

My husband, Todd, and I wanted our twins, Cole and Elijah, to become doctors. We were uneducated and lived on a ranch, but we worked hard for our boys’ education. After Todd died in a buffalo stampede, I even became a maid to fund their schooling.

Years later, a wealthy rancher tempted my boys to sell our land. “We’ve decided to take up John’s offer, Mom,” Cole told me at dinner one evening.

For illustration purposes only | Source: Midjourney

For illustration purposes only | Source: Midjourney

“But we really need that money, Mom,” my other son argued.

I was adamant and still refused.

So the next day, they threw me out, claiming the land was in their names. My siblings wouldn’t help, so I had to go to a homeless shelter. Thankfully, the shelter became my new family. I also found solace working as a maid for Mr. Williams. He was an elderly businessman, who not only paid me well but also listened to my worries.

One day, the inevitable happened: Mr. Williams passed away in his sleep. I was shocked to learn he left me his fortune, but there was a condition: I couldn’t share the millions with my kids or siblings — the people who abandoned me.

For illustration purposes only | Source: Midjourney

For illustration purposes only | Source: Midjourney

My boys, realizing I was wealthy, asked for money. But I refused. My new family in the shelter deserved the support, not the sons who abandoned me in my time of need. Always remember that if you disrespect your parents, you only deserve disrespect in return.

Moving on, let’s see what surprise life had in store for Amanda and her grandmother, Natalie.

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