In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Navy Dad Comes Home To Newborn Son, Turns To His Wife And Says Four Words Nobody Expected..Check Comments
Every time a loved one is sent overseas, military families deal with tremendous difficulties. For many families, saying goodbye—possibly for the final time—is an agonizing reality.
It’s a daunting idea to consider the possibility of never seeing each other again. Military troops must make life-or-death decisions while on duty and must count down the days until they can go home. Their families also struggle, juggling obstacles in daily life without the help of a loved one. Keeping in touch while serving overseas is still challenging, despite the availability of contemporary tools like video calls.
Lt. Michael Lemmons of the US Navy also experienced this. His wife gave birth to their son while he was stationed overseas. Lemmons related this story to twenty-seven other crew members who had not seen their babies born. They could not wait to see their new family members when they returned.
Lemmons’s face beams in a touching video when he sees his wife waiting for him on the dock. He finally gets to see his newborn kid as he rushes to her side. She holds their small, darling child in her arms.
Lemmons erupts, overcome with emotion, saying, “He’s perfect.” I’m grateful. He wanted to thank his wife for bearing with him through the ordeal of giving birth and for keeping the household running well. He recognizes the difficulties of being a single parent.
His wife started crying when she heard his sincere remarks. While her husband was serving the nation, she felt appreciated for all that she had done. Even though her efforts were less apparent, they were clearly important.
Lemmons and his wife held their newborn in their arms. Now that their family was complete, they could finally mend their relationship. Lemmons loved spending time with his wife and new baby because he knew he wouldn’t have this much time to spend at home and that he would soon have to serve again.
Supportive remarks were made on Lt. Lemmons’s heartwarming reunion on YouTube.
“My husband was aboard the US Bataan when they were deployed for ten and a half months,” a viewer shared. When they returned home, they had about 150 new fathers—and that number did not include the Marines.
What do you think of this Navy father’s sincere response upon seeing his newborn son?
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