In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Wealthy Developer Destroys Elderly Man’s Home, Stumbles Upon His Own Childhood Photograph Amidst the Debris
A wealthy man, convinced that money could buy anything, destroyed a poor old man’s house to make way for a shopping mall. Later, while examining the debris, he discovered a childhood photo among the rubble.
Can greed make someone so blind that they harm others to fulfill their own desires? In July 2021, real estate developer Elliot Morris from Florida unintentionally shattered the dreams of an elderly man named Joe Brooke in his pursuit of wealth.
Elliot was searching for the perfect spot to build a fancy mall when he noticed Joe’s property. He was taken with the location and decided it would be the ideal place for his new project. Elliot chose to demolish Joe’s house to clear the land. When Joe protested, Elliot dismissed him as just an obstacle that could easily be removed.
Joe pleaded with Elliot, explaining that the house held precious memories of his late wife and that he had nowhere else to go. However, Elliot ignored Joe’s desperate requests. He informed Joe that he had already received approval from the mayor and planned to start the demolition in two weeks, leaving Joe with no choice but to leave.
Despite his fears, Joe refused to accept any money in exchange for his cherished home. As the deadline approached, he hoped for a miracle, but the day of demolition arrived too quickly.
When Elliot returned with his workers and heavy machinery, Joe once again begged him not to tear down his house. Elliot coldly reminded Joe that he had already given him a deadline and handed him a check, showing no concern for Joe’s situation.
Elliot ordered one of his workers to take Joe to a nursing home and insisted that Joe take the money, but Joe refused. With tears in his eyes, Joe told Elliot that he had let greed consume him, reminding him that money could not buy everything. Elliot dismissed Joe’s words and watched with satisfaction as his workers demolished the house. He felt a sense of triumph as he saw the building fall to the ground.
Later that day, Elliot returned to the site to celebrate his achievement. As he walked over the ruins, he stumbled upon the shattered glass of a photo frame. Picking it up, he recognized the image of his mother holding a baby.
Confused, Elliot realized this was a photo of him as a child, and he wondered how it had ended up in Joe’s home. Driven by curiosity, he immediately went to the nursing home to confront Joe. When Joe saw Elliot, he was upset, expecting more trouble. But Elliot showed him the photo he had found. He wanted to know how Joe had the picture of his mother.
Joe explained that he had found Elliot’s mother, Samantha, on the street 30 years ago, struggling in the rain with a baby in her arms. Joe had just come from his wife’s funeral and felt compelled to help her.
Joe shared that he had taken Samantha in, as she had been thrown out by her boyfriend. For five years, Samantha lived with Joe, who treated her like family. Eventually, Joe helped her get back on her feet, enabling her to start her own business and build a life for herself.
Elliot felt his heart break as Joe spoke, realizing that he had been unaware of the love and support Joe had given his mother. Overwhelmed with guilt, Elliot decided to make amends. The next day, he put up a sign on Joe’s old property and began constructing a new home for him.
Within a few months, a beautiful house replaced the one Elliot had destroyed. Elliot gifted this new home to Joe, sincerely apologizing for his past ignorance. Joe, however, refused any additional help, saying he would only accept the house and wanted nothing else but Elliot’s love. Joe moved into his new home, leading a simple life. He inspired Elliot, teaching him that compassion and love matter more than wealth.
In the end, Elliot decided to use his resources to help others by building retirement homes for those in need. He learned to respect people’s homes and dreams, vowing never to harm anyone for personal gain again. The story reminds us of two important lessons: never destroy someone else’s happiness to fulfill your own dreams and strive to create something beneficial for others when you have the chance.
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