In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Before his death, Matthew Perry revealed the truth about Jennifer Aniston

Actor Matthew Perry, who passed away, made millions of people happy throughout the world with his legendary performance as Chandler Bing. Regretfully, despite his ability to make others laugh, he struggled with addiction for years and was unable to assist himself.
Perry published his memoir Friends, Lovers, and the Big Terrible Thing last year, in which he candidly discussed his struggle with addiction. He also disclosed some information regarding co-star Jennifer Aniston among the others.
Over the weekend, Perry’s LA home’s hot tub was discovered to be unresponsive. His death’s precise cause is still under investigation.
The actor, who was born in 1969 to an American father and a Canadian mother, debuted in a movie in 1988 called A Night in the Life of Jimmy Reardon, which also starred the late River Phoenix.
He also starred in Beverly Hills, 90210, and Growing Pains, Sydney, costarring Valerie Bertinelli.
His breakthrough performance came in Friends as the sardonic Chandler Bing. He spent ten years in the job, from 1994 to 2004.

Throughout the course of his multi-decade career, Perry starred alongside Salma Hayek in the 1997 romantic comedy Fools Rush In. He also costarred with Bruce Willis in the 2000 film The Whole Nine Yards and the 2004 follow-up The Whole Ten Yards.
Perry became well-known after landing a role in Friends, one of the most watched television programs ever. But he also began misusing alcohol at that same period.
Kind of, I could manage it. However, I was deeply involved in a lot of trouble by the time I was 34,” Perry acknowledged. However, I did spend some years sober throughout that period. The year I stayed sober the entire time was Season 9. And you know for which season I received a best actor nomination? That ought to tell me something, I thought.

He experienced a health crisis in 2018 after being admitted to the hospital for a stomach perforation. He spent two weeks in a coma and five months overall.
Perry told People, “The doctors told my family that I had a two percent chance to live.” “I was placed on an ECMO machine, which does all of your heart and lung breathing. That is referred to be a Hail Mary. Nobody makes it out of that.
Perry often acknowledged that the other members of the Friends cast knew about his addiction and supported him because they were close in real life as well as on television.

They were really patient and understanding. It resembles penguins. In the wild, penguins tend to support and embrace each other when one becomes ill or severely injured. Until that penguin can walk on its own, they circumambulate it. For me, the actors kind of did that, according to Perry.
But through thick and thin, Jennifer Aniston was the one who was at his side. It was she who kept in constant touch with him through his highs and lows.

He stated, “She was the one that reached out the most,” in an interview with Diane Sawyer from October 2022. “You know, she has my sincere gratitude for that.”
Simultaneously, Aniston was the first to confront him over his drinking issues.
Sawyer mentioned a surprise in Perry’s book when he remarked, “Jennifer, she says, ‘We know you’re drinking.’”
Perry answered, “Yeah, imagine how scary a moment that was.”


As a friend and actor, Matthew made the world a much happier place. They wrote in their statement, “You all meant so much to him and we appreciate the incredible outpouring of love.
The late actor received tributes from admirers, coworkers, producers, and other celebrities.
Leave a Reply