Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
My MIL Gifted Me a Set of Rules Titled ‘How to Be a Good Wife for My Son’ for Our Wedding, While My Husband Got a Check
This narrative captures a powerful journey of self-assertion and resistance against traditional expectations within a marriage. The protagonist, Lucia, experiences a significant shock when her mother-in-law, Karen, presents her with a set of archaic rules on being a “good wife” immediately after her wedding.
The contrast between Lucia’s dreams of partnership and the harsh reality imposed by Karen’s rules is striking. Initially, Lucia’s reaction is one of disbelief and confusion, but as she processes the absurdity of the list, she resolves to turn the situation around with humor and a touch of rebellion. Each action she takes, from modifying the breakfast to rearranging the kitchen, cleverly subverts Karen’s expectations while highlighting the ridiculousness of the demands.
The climax occurs when Dan finally stands up to his mother, asserting that their marriage will not be dictated by outdated norms. This moment is pivotal, illustrating the importance of communication and mutual respect in a partnership. The resolution, where Lucia and Dan embrace a future free from imposed roles, symbolizes a refreshing shift toward a more equitable relationship.
The writing skillfully balances humor with serious themes of autonomy and the rejection of outdated gender roles. It’s a compelling reminder of the importance of defining one’s own path in relationships, unencumbered by external pressures.
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