In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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My Neighbor Egged My Car Over Halloween Decorations—You Won’t Believe His Reason
I was beyond exhausted—the kind of tired that makes you question if you’ve brushed your teeth or remembered to feed the dog.
Ever since the twins were born, my days had blurred into a never-ending cycle of diaper changes, feeding schedules, and sleepless nights. The last thing I needed was another problem to deal with. But when I stepped outside that morning, I found my car completely covered in eggs.
At first, I thought it was a random prank. Who wouldn’t? Halloween was around the corner, and maybe some kids had gotten a little too excited. I sighed, too tired to even be upset, and grabbed a sponge and bucket, ready to clean up the mess.
But just as I started scrubbing, my neighbor Brad came strutting over with that smug grin of his.
“That was me,” he said, almost proudly. “Your car was ruining the view of my Halloween decorations.”
I blinked at him, trying to process his words through the fog of exhaustion. My car? Ruining his view? His ridiculous display of plastic skeletons, fake cobwebs, and oversized pumpkins?
Furious, but too tired to even start an argument, I just nodded, biting back the urge to say something I might regret. I didn’t have the energy for a confrontation, but in that moment, I silently promised myself that I’d find a way to teach Brad a lesson.
He had no idea who he was messing with.
Don’t get me wrong, Lily and Lucas were my sweet little babies, but taking care of two newborns mostly by myself was incredibly hard. I hadn’t slept a full night in months. Halloween was coming, and the whole neighborhood was excited—except me.
I didn’t have the energy to decorate, let alone get into the festive spirit.
Then, there was Brad.
Brad took Halloween way too seriously. Every year, he turned his house into a huge haunted attraction with gravestones, skeletons, big jack-o’-lanterns, and more.
He loved the attention and would smile proudly whenever someone complimented his decorations.
The entire block loved it, but I was too exhausted to care about Brad’s haunted house.
One October morning, things started to fall apart.
I went outside, carrying Lily on one hip and holding Lucas in my arm, when I noticed something. My car was covered in eggs! The eggshells were stuck to the gooey mess, dripping down the windshield like some gross breakfast gone wrong.
“Are you serious?” I muttered, staring at the mess.
The night before, I had parked in front of Brad’s house. I didn’t have much choice since it was easier to park closer to my door with the twins’ stroller.
At first, I thought it was a prank. But when I saw egg splatters near Brad’s porch, I knew it had to be him.
Brad had done this.
Even though he didn’t own the street, Brad acted like he controlled the curb during Halloween.
Furious, I marched over to his house and knocked on the door, maybe harder than I should have, but I didn’t care anymore.
“What?” Brad opened the door with his usual smug expression, crossing his arms.
His house was already decorated. There were cobwebs, plastic skeletons, and a witch sitting on a chair. It was all too much.
I wasted no time. “Did you see who egged my car?”
Without blinking, Brad replied, “I did it. Your car was blocking the view of my decorations.”
I stared at him in disbelief. “You egged my car because it was parked in front of your house? You didn’t ask me to move it—you just trashed it?”
He shrugged like it was no big deal. “How can people see my display if your car is in the way?”
I couldn’t believe what I was hearing. “Are you serious?”
Brad nodded, still looking pleased with himself. “I’m the Halloween King. People come from all over to see my decorations. You’re always parked there. It’s inconsiderate and ruins the vibe.”
I was juggling two newborns, barely holding it together, and he was talking about ruining the vibe?
“Well, sorry if my life interferes with your spooky setup,” I snapped. “I’ve got newborn twins, Brad.”
“I know,” he said, leaning against the doorframe. “Maybe park somewhere else.”
“I park there because it’s easier with the babies and the stroller!”
Brad shrugged again. “Not my problem. You can park there after Halloween.”
I stood there, speechless, my anger boiling inside. But being so tired, I couldn’t even argue anymore.
“Fine,” I snapped, and stormed back inside, shaking with anger and disbelief.
As I washed the egg off my car, something clicked. Brad wasn’t just an annoying neighbor—he was a bully. And I had had enough. If he wanted to play dirty, fine. I could play smarter.
Later that night, while rocking Lily to sleep, an idea hit me. Brad’s weakness was his pride. He needed his haunted house to be the best. I didn’t have the energy for a fight, but revenge? That, I could handle.
The next day, I casually strolled over to Brad’s yard while he was adding more decorations.
“Hey, Brad,” I said, faking cheerfulness. “I’ve been thinking. It was inconsiderate of me to block your display. Have you thought about upgrading it?”
He looked suspicious. “Upgrade?”
“Yeah, with things like fog machines or ghost projectors. Your setup is great, but those would really impress people.”
His eyes lit up. I knew I had him.
I suggested brands I had researched—terrible machines with awful reviews. But he didn’t need to know that.
“You think so?” he asked, already planning his next move.
“Oh, definitely. You’d be the talk of the neighborhood.”
Satisfied, I walked away, waiting for Halloween.
When Halloween night came, Brad’s house looked like a scene from a horror movie. He had gone all out, as I expected.
Crowds gathered to admire his setup, and Brad was in the middle of it, enjoying the attention.
I watched from my porch, feeling like a villain in a movie. His display looked impressive—until it didn’t.
Right on cue, the fog machine sputtered and started spraying water like a garden hose. The crowd gasped, and kids laughed.
Brad rushed to fix it, but then his ghost projector malfunctioned. Instead of a spooky ghost, it showed a strange blob, making the kids laugh even more.
Then, one of his giant inflatables collapsed, rolling across the yard. Some teenagers, seeing the disaster, threw eggs at his house for fun.
Brad was frantic, running around trying to save his haunted house, but it was too late. His Halloween display had turned into a joke.
The next morning, just as I was feeding Lucas, there was a knock at the door. Brad stood there, looking defeated.
“I, uh, wanted to apologize,” he mumbled. “I overreacted.”
I crossed my arms, waiting. “Yeah, you did.”
He shifted uncomfortably. “I didn’t realize how hard it must be with the twins. I’m sorry.”
I let him squirm for a bit. “Thanks for apologizing, Brad. I’m sure it won’t happen again.”
He nodded quickly. “It won’t.”
As he turned to leave, I couldn’t help but add, “Funny how things work out, huh?”
Brad had no response.
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