Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
The Magic Of Tidying Up: How To Declutter And Organize The House
The Life-Changing Magic of Tidying Up by Marie Kondo, along with the Netflix series that followed, became a hot topic of conversation earlier this year. Kondo’s method’s central tenet is to ascertain whether an item “sparks joy.” If it doesn’t, it’s clutter that you don’t need. Here’s how to implement Kondo’s organizing techniques in your own house:
1. See Whether It Makes You Happy
Kondo advises going through everything in your house, taking an item in your hand, and asking yourself if it makes you happy. Like your preowned engagement ring, it’s time to part with anything if you don’t feel good about it. You can give it to someone who will value it higher or sell it. This holds true for your clothes in addition to furniture and trinkets.
2. Sort by Category Rather Than Room
Kondo advises classifying everything and sorting through it that way rather than walking through your house room by room. You’ll be able to see everything you have in that grouping with clarity in this method.
3. Folding Vertically
One of Kondo’s more avant-garde thoughts is perhaps the vertical folding technique. You’ll be able to see every article of clothing if you fold and store it upright because nothing will be hidden behind overturning heaps.
4. Spotless Containers
Food, according to Kondo, usually comes in loudly labeled, vibrantly colored cartons when it is purchased. She suggests moving your food to “clean” containers so that your cupboard becomes a peaceful, cozy space rather than a chaotic one.
5. Apparel
According to Kondo, it’s critical to keep track of every item of clothes you wear throughout a given season when keeping it. To avoid buying items you already own, she also suggests pairing up similar-type and colored clothing.
6. Handbags
When it comes to purses, Kondo advises making it a daily habit to empty your luggage. Move the contents to a different box that corresponds to the things you’ll need on a daily basis for your purse. She also suggests keeping the bags inside one another to conserve space and keep the bags from losing their shape.
7. Images
Although it can be difficult to part with photos, according to Kondo, you should only actually save the ones that are incredibly memorable. To find out how Kondo saves and arranges her pictures, go this link.
8. Textbooks
According to Kondo, you ought to divide your book collection into two sections: those you have already read and those you have been meaning to get around to but haven’t yet. The first batch can be donated because they have fulfilled their purpose. It’s likely that you won’t read the second bunch if you haven’t before, and they can also be given. She advises preserving only your all-time favorite books.
9. Work Area
You must have a functional workspace. Eliminate everything from your workstation that does not support the work you are performing because of this. Kondo recommends storing critical documents, etc. in vertical files.
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