In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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The Vintage Sandwich Toaster: A Beloved Culinary Tool for Outdoor Adventures
The retro sandwich toaster, also known as a pie iron or jaffle iron, has a long and illustrious history that dates back to the early 1900s. Originally intended for camping, these useful cast iron gadgets were first invented in the 1920s and 1930s in both Australia and the United States. They made it possible for users to cook hot, sealed sandwiches over a flame. With the introduction of electric sandwich toasters during the middle of the 20th century, toasting sandwiches became more convenient indoors.
A vintage sandwich toaster’s main purpose is to press and toast bread with different fillings to create excellent, hot, sealed sandwiches. It is really easy to use: Spread butter on one side of the toaster, top with your preferred filling (cheese, ham, or even fruit), and then top with another buttered slice of bread. Put the toaster in the oven or plug in the electric one, close it, clamp it shut, and cook over a heat source.
These cast iron pie irons are incredibly adaptable for outdoor cooking because they can be used directly in the fire or on a camp stove when camping. Electric variants were popular and introduced the same adaptability and convenience into our homes. They quickly became the preferred appliance for preparing quick and simple meals, especially for families with active schedules.
An iconic position in culinary history has been carved out for the antique sandwich toaster. It represents a period in kitchen technology history when the focus shifted to efficiency and convenience, particularly in the post-war era when families required faster meal options. The sandwich toaster rapidly came to represent contemporary home life.
Due to its robustness and endearing retro appeal, vintage models are sought for by several collectors and nostalgia enthusiasts. Many people associate these appliances with happy childhood memories of straightforward but filling home-cooked meals.
Even in modern times, the classic sandwich toaster holds significance. Though the core idea remains the same, modern models have received changes with sleeker shapes and non-stick coatings. The emerging vogue for retro and vintage cookware has given these classic appliances newfound appeal.
A welcome return to home-cooked, straightforward meals is provided by the sandwich toaster, especially in a society where convenience foods are frequently highly processed and low in nutrients. It encourages experimenting with various flavors and ingredients, which ignites creativity in the kitchen. It also connects us to the culinary customs of bygone eras, giving us a reassuring sense of nostalgia.
In conclusion, the vintage sandwich toaster represents the development of home cooking and is much more than just a kitchen tool. It has always been a prized tool for preparing easy and delicious meals, from its origins in the outdoor camping scene to its evolution into a treasured household item. The sandwich toaster’s spirit endures because of its timeless appeal in both traditional and contemporary versions, as well as the growing interest in retro kitchenware. This straightforward gadget remains a representation of culinary ease and inventiveness, regardless of whether you’re preparing a traditional cheese toastie or experimenting with a novel and creative dish.
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