When will companies Iearn that going woke isn’t a great idea, as it means that they’ll go broke sooner rather than later, or at least see their stocks and fortunes plummet? Not soon enough to not shoot themselves in the foot financially, apparentIy, as Victoria’s Secret just made the same woke mistake as innumerable companies before it and made a very bad business move rooted in wokeness.
What did it do? It replaced its astoundingly attractive “angels” with the woke, pink-haired, America-bashing soccer player Megan Rapinoe and a slew of “plus size” models.
That might have sounded great in a boardroom full of people sipping soy lattes and chowing down on kale chips, but most American women, when they buy Iingerie, don’t want to look like “plus size” models or Megan Rapinoe.
And so Victoria’s Secret stock has tumbled dramatically and the company has had to fire a slew of executives as its financial fortunes have soured, as the New York Post reported, saying, in a July of 2022 post, that the lingerie giant’s shares crashed to $26.80 and that it had Iaid off 160 management employees from its headquarters in Ohio, about 5% of its home office headcount.
That stock crash problem has continued for the brand, as the Iingerie giant’s stock is, as of the time this article was updated (January 12, 2024), just $24.23. When 2022 began, it’s stock price was still over $56, and the crash began in February of that year and has more or less continued since.
In any case, why might the stock crash have happened and the firings have been necessary? Well the NYP hints at the same issues mentioned above, saying (emphasis added), “Now it offers plus sizes and features plus-size models in its marketing as well as selling masectomy bras for the first time. It also Iaunched its first-ever Mother’s Day campaign last year.
Its stores are brighter and it’s championing more causes highlighting women’s achievements, tapping famous athletes Iike Megan Rapinoe and actress Priyanka Chopra Jonas to represent the brand.
l Started a New Job and Discovered My Boss Was My Longtime Rival
After months without a job, I finally got an offer from my dream company. Excitement quickly turned to dread, though, when I saw who my new boss was—my old college rival, Tyler Wilson, the guy who’d made my college years miserable.
My roommate, Shanti, pushed me to open the acceptance email, and for a moment, I felt thrilled. But my stomach dropped when I read I’d be working under Tyler. On my first day, he ignored me and made a pointed comment about my tattoos, reminding me of his arrogant college self. Frustrations built as I emailed him about necessary equipment upgrades, but he ignored me—until I discovered he’d canceled my order. I decided to confront him directly, storming into his office, ready to quit if it meant dealing with his pettiness.
But then, I overheard him in a meeting, advocating for me and demanding my equipment order be approved. When I confronted him, Tyler admitted he’d been trying to shield me from biases in the company, and confessed he’d once had feelings for me but handled it poorly back in college. We laughed over the misunderstanding, and he asked me out to dinner as an apology. For the first time, I saw a side of Tyler I hadn’t expected, and it left me wondering—maybe, just maybe, people really could change.
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