In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
I Discovered My Neighbors Had Been Covertly Using My Hot Tub for a Year – I Gave Them a Memorable Lesson
Charlotte never thinks her quiet neighborhood hides secrets. But when she finds out her neighbors have been secretly using her hot tub for a year, she feels shocked and angry. She decides to teach them a lesson they won’t forget. But as she digs deeper, she discovers even more surprising things about the people living next door. What are they hiding?
It was a sunny afternoon, and I was sitting in my backyard, looking at our hot tub.
Tom and I bought our dream house a few years ago, complete with this beautiful backyard and the hot tub.
We were thrilled back then, imagining all the relaxing evenings we would spend soaking in the warm bubbles.
We knew our neighbors but weren’t particularly close. Jim and Lisa lived next door with their teenage children, Emma and Jake. They seemed nice enough, but we never really got to know them well.
Normally, Tom and I would use the hot tub a lot, especially on weekends. But this year, things were different.
I had started a new job that required a lot of travel, and Tom was working extra hours to cover for a coworker who was out on medical leave. It felt like we were always busy, and our hot tub had been neglected for months.
I missed those quiet moments of relaxation we used to have together.
I sighed, feeling a bit nostalgic. We really need to make time for ourselves again, I thought. The hot tub looked lonely, covered, and unused. It was a reminder of how our lives had changed.
I decided to call Tom. “Hey, honey,” I said when he answered, “I was thinking we need to start using the hot tub again. It’s been too long.”
Tom laughed softly. “I agree, Charlotte. Let’s plan for this weekend. We could both use some relaxation.”
I smiled, feeling a bit more hopeful. Maybe things could get back to how they used to be, even if just for a little while.
But before we could enjoy the hot tub again, our neighbor Lisa stopped by one afternoon
“Charlotte, can I talk to you for a minute?” she asked, looking a bit uncomfortable
“Sure, Lisa. What’s up?” I replied, curious about what she wanted to say.
“I hate to bring this up, but could you and Tom keep it down in the evenings on the weekends?” Lisa said, glancing at her feet. “There was loud music and shouting coming from your backyard last Sunday as well. Look, I’ve been quiet all this while, but it’s going to be a year now. The noise is really annoying.”
I stared at her, surprised. “But Lisa, Tom and I were out of town on Sunday. We weren’t even here. We’re out almost every weekend.”
One evening, as Tom and I soaked in the hot tub, I looked around our peaceful backyard and smiled. “We did it, Tom,” I said. “We got our home back.”
Tom nodded, holding my hand. “And we strengthened our community in the process. I couldn’t be prouder of us.”
It was a hard lesson in trust and vigilance, but it made us all stronger and more connected. And for that, I was truly grateful.
What would you have done?
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