Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Helen Mirren believed that the bikini snapshot her husband captured of her on the beach would remain a private, intimate moment – but internet didn’t listen
Helen Mirren has definitely earned a legion of fans throughout her more than 50-year career as an actress, and her commitment to ageing naturally has garnered her even more popularity.
Mirren started off in the entertainment industry as a theater actress, joining the Royal Shakespeare Company before making her debut on London’s West End in 1975.
Though, the now-78-year-old didn’t become a household name until later on in her life – she was 35 when she landed her breakout role as a gangster’s girlfriend in ‘The Long Good Friday’ (1980), opposite Bob Hoskins.
Having focused on her career for much of her adult life, finding the right partner and having children wasn’t on Mirren’s radar… Until she met her now-husband – US film director Taylor Hackford.
“I was 38 when I met Taylor, pretty late in life,” she stated in a 2016 AARP interview, recalling how the director had kept her waiting for an audition when they first met. When she eventually landed the part, the pair got to know each other and their relationship grew from there.
Eventually, Mirren and Hackford were able to bond over their similar working class upbringings (her mother was a working class woman whose own family came from a long line of butchers, while Mirren’s father was a Russian aristocrat who escaped to the UK during the Russian Revolution and became a cab driver to support his family).
The future spouses also bonded over their love for traveling, and apparently had a similar view on storytelling, both being in the entertainment industry.
Even though Hackford’s two children from previous marriages supported Mirren’s union with their father, this didn’t change her stance on becoming a mother herself. Though, she did explain that she found Hackford’s dedication to being the best parent to his children rather endearing.
The pair eventually married in 1997, after they came to the realization that they knew they would be together forever. At that point, they’d been together for over a decade.
The infamous swimsuit photo
Fast forward to 2008, and Mirren went viral for an image her husband snapped of her at the beach… Something that stunned fans and even the legendary actress herself!
The married couple had been on a romantic Italian beach vacation when they trekked to a secluded beach spot to take in the breathtaking views in private.
She recalled how she took a photo of her husband and then, in return, he snapped a quick pic of her. Though, Mirren said that the moment she sucked in her stomach when posing, she saw a small flash in the distance and crouched down on the rocks to hide from the apparent paparazzo.
When Mirren’s husband turned around, he couldn’t see the paparazzo, and said his wife was just being “paranoid”. Though, sure enough, the photo taken of Mirren in a red bikini was posted by a tabloid and went viral everywhere.
A few years later the actress told Ellen DeGeneres on the latter’s talk show that the image was just a fluke, saying: “I look at that picture and say, god, I wish I look like that. But I don’t.”
Years later, people are still stunned by the image of Mirren, who was 63 years old at the time it was taken – with many people on the internet commenting that they don’t look half as good as her despite being decades younger!
In 2014, the Oscar winner spoke about the image just before her 68th birthday, telling People: “The truth is I don’t really look that good, it was just a flattering picture.”
She added: “I am beyond the bikini-wearing age, really. I wouldn’t normally wear one. I look like a woman in her 60s. I’ve always looked awful in a bikini, even when I was young.”
What do you think of Helen Mirren’s stunning bikini image? Let us know in the comments!
If you liked this article, then you’ll definitely be interested in reading about how Julie Andrews made a rare public appearance at 87.
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