McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Grandmother with entire body covered in tattoos reveals what she looked like decade ago

Many people like to get body modifications such as tattoos to express their individuality.

However, some people are completely against these kinds of things. Kerstin Tristan was one of the latter till 2015, when one incident changed her mind for good…

Keep reading to find out more about her journey.

56-year-old Kerstin Tristan is a mother and grandmother. But her hobbies vary a little outside of what might be considered the ‘norm’ for a grandmother. She likes body modification art, mostly tattoos.

She has her entire body covered in tattoos at this point, and to dedicate herself to this level, she had to spend a lot of money. But she did not always love tattoos so much. In fact, she revealed that till 2015, she actually hated tattoos. What changed her mind about them? It was in the same year that she got her first one, which completely shifted her view on the practice.

“I simply just wanted to try something new. We all live just once, and I thought that at my age, something real has to come,” she shared.

Since 2015, she has managed to spend 30,000 euros (approx. US $32,000) on modifying her body with tattoos alone. But thankfully, she has gotten a lot of attention and love because of her actions.

Her Instagram account has over 190,000 followers, and her TikTok videos have millions of views.

She is not shy to show off her looks! She posts pictures of herself showing off her entire body on Instagram. But she did not always look like this, just a decade ago, she was tattoo-free and looked completely different. She sometimes posts comparison photos for people to see the drastic change.

The German-based influencer has images of vibrant roses on her legs, a leopard print tattoo on her shoulders, and several detailed portraits on her arms. These tattoos happen to be among dozens of others on her entire body.

She loves how she looks now, saying, ‘”When I look at myself in the mirror, I see a beautiful meadow full of flowers that one has to love.”

And she is not the only one who loves her look, one fan wrote, “A beautiful work of art.” While, another person wrote, “Wow stunning photo.”

If you liked this piece, you might like the story of Melanie Griffith’s tattoo for Antonio Banderas and the shocking appearance it has today, almost a decade after their divorce.

Expressing yourself is not something that should end with age. If anything, Kerstin is a wonderful example of how age should not define how you choose to express yourself to the world. What do you think of her tattoos? Let us know in the comments.

Related Posts

Be the first to comment

Leave a Reply

Your email address will not be published.


*