Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
The purpose behind those mysterious black cables on the road
If you ever see black cables stretching across the road, you had better know what it means. I had no clue… Check comments.
While on the road, chances are you have spotted the black cables on the road.
However, although they are common and perfectly safe to run over, most people don’t have a clue about their purpose.
These rubber cables, that are stretched across the road, serve the purpose of gathering data about the traffic. So how do they work? When a vehicle crosses over them, it causes pressure which is recorded and transmitted to a counting device.
This information assists transportation agencies in keeping track of traffic flow, vehicle speeds, and volume, which is essential for urban planning, road maintenance, and safety upgrades, ultimately affecting the decisions on traffic management, road expansions, and the positioning of traffic signals or speed limits.
Rubber cables are often positioned in low-visibility areas to avoid drawing attention and to minimize any interference with traffic. This approach guarantees that the collected data is as precise as possible, representing typical traffic conditions without the effects of altered driving behavior.
To learn more go to the video below.
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