Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Melissa McCarthy, an American actress, shed 40 kg.! How does she now appear?
Melissa McCarthy is a charming and extremely intelligent actress. She has had a lot of success despite not fitting any of Hollywood’s criteria for weight. She was even nominated for an Oscar, and according to Forbes, she is one of the highest-earning actors. Her calling card was her weight. She receives a lot of criticism for her physique, but she has never felt insecure about it. The actress reached a weight of 110 kg.
But over time, she developed health problems that together put her at risk for diabetes and cardiovascular ailments. She sought the assistance of experts, and under the careful supervision of the nutritionist, she began to lose weight. She now mostly eats fruits, veggies, and protein-rich foods.
Melissa participates in kickboxing courses as a method of exercise. McCarthy has achieved rather impressive results while losing 40 kg. However, the actress no longer has any plans to slim down. She did, however, grow more attractive, healthy, and productive. She currently weighs 70 kg and is 157 cm tall.
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