Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Man Rescued a Trapped Crying Wild Horse: How It Thanked Him is Unbelievable
In a heartwarming turn of events just outside of Calgary, a team of compassionate individuals came together to save a distressed horse trapped in a treacherous wetland. The horse had strayed into the marshy terrain during a period of heavy rainfall, posing a significant risk to its safety.
Darla Connelly, who oversees such incidents, had expressed concerns about the newly arrived herd’s unfamiliarity with the challenging landscape, especially during this unusually wet season. Sadly, her fears materialized when a young horse wandered too far and found itself ensnared in the muddy quagmire.
As soon as the stranded horse signaled its distress, the rescue efforts kicked into high gear. Volunteers from the Help Alberta Wildlife Society swiftly mobilized, utilizing ATVs and specialized equipment to reach the scene. The horse was desperately struggling to stay afloat, teetering on the brink of sinking deeper into the mire.
One brave volunteer, Daryl Glover, ventured into the perilous mud to approach the frightened mare. With meticulous precision, he secured a rope around her hindquarters, providing crucial support during her ordeal. Through their coordinated efforts, the crisis was averted, and the horse began to regain its footing.
In a touching display of gratitude amid the tension of the rescue operation, the horse surprised everyone by approaching Daryl, nuzzling him, and even sniffing him in acknowledgment, rather than fleeing in fear. This unexpected gesture left the rescuers, including Darla Connelly, deeply moved, highlighting the profound connection between animals and humans.
With the assistance of the rescue team, the horse managed to find solid ground and make its way to safety. As it trotted off towards the safety of the tree line, seemingly unharmed, the volunteers, covered in mud yet filled with pride, marveled at the bond forged through their shared experience.
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