Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
SLОW-СООKЕR РЕРРЕR SТЕАK
Ingredients
2 pounds beef sirloin, cut into 2 inch strips
garlic powder to taste
3 tablespoons vegetable oil
1 cube beef bouillon
1/4 cup hot water
1 tablespoon cornstarch
1/2 cup chopped onion
2 large green bell peppers, roughly chopped
1 (14.5 ounce) can stewed tomatoes, with liquid
3 tablespoons soy sauce
1 teaspoon white sugar
1 teaspoon salt
Directions
Sprinkle strips of sirloin with garlic powder to taste. In a large skiIIet over medium heat, heat the vegetable oil and brown the seasoned beef strips. Transfer to a slow cooker.
Mix bouillon cube with hot water until dissolved, then mix in cornstarch until dissolved. Pour into the slow cooker with meat. Stir in onion, green peppers, stewed tomatoes, soy sauce, sugar, and salt.
Cover, and cook on High for 3 to 4 hours, or on Low for 6 to 8 hours.
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