Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
If You Have These Cabinets Above Your Fridge, Here’s the Surprising Reason Why
A neat, tidy home where everything has its place feels so much better to live in. If you’re like me, focusing on things is hard when there’s clutter, or when things just don’t seem to belong where they are.
But it wasn’t always this way for me. When I was younger, I didn’t care much about keeping things organized around the house. Looking back, I owe my mom for the way I keep things neat now. Our house was always so organized it could’ve been in a magazine.
My mom shared a lot of tips with me, especially on using those small cupboards that many kitchens have above the fridge. You know the ones I’m talking about? If you have them too, keep reading to learn some ideas for making the most of them.
At first glance, those small cupboards above the fridge might not seem all that useful.
They’re usually not big enough for larger items, and putting everyday things like plates or cups up that high isn’t very practical.
So, what should you do with them?
If you’re wondering how to make use of those small cupboards above your fridge, here are some handy tips!
**Storage for Kitchen Gadgets You Rarely Use**
These cupboards aren’t the best spot for things you use every day, but they’re perfect for items that only come out occasionally. This could include things like food processors, blenders, or waffle makers that you don’t need all the time.
**Canned Goods and Baking Supplies**
Most canned foods and baking supplies have long shelf lives, so it’s okay if they sit out of reach for a while. Consider storing cans or baking items up here if you only need them now and then, like weekend baking ingredients.
**Cookbooks**
If you have cookbooks you’d like to keep tidy and out of the way, this high cupboard can be a good storage place. I actually use mine for this purpose, and it keeps my books organized without taking up counter space.
Here are some more ideas for using those small cupboards above your fridge!
**Pantry Items and Spices**
Just like canned foods, some pantry items and spices can fit well in these cupboards. You might also use a small spice rack to keep your cooking spices organized and out of the way up here.
**Kitchen Towels**
If you buy kitchen towels in bulk, this can be a good storage space for them. Keeping them up high saves room in other drawers and keeps them organized.
**Special Occasion China**
If you have fine china or special cutlery that’s only used for special occasions, storing them above the fridge might make sense. It keeps them safe and out of reach of children.
**Safety Tips**
Always be careful with these cupboards. Avoid storing anything too heavy that could be hard to lift down safely. A sturdy stool or step ladder is best for reaching these items, and remember that the heat from the fridge below can make this space unsuitable for certain items.
What do you use your above-fridge cupboards for? Let us know!
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