Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
20+ People Honestly Showed What Their Jobs Are Really Like
It’s impossible to argue with the fact that all jobs are important. We see people specialize in different things every day. They could be doctors, school teachers, cashiers, or cleaners. All jobs contain things that outsiders have no idea about.
We at Bright Side have found Internet users of different professions that revealed the invisible side of their jobs. And in the bonus section, you’ll find a tweet about the difficulties that shop assistants have to deal with.
“My sister works in a photo center and this is who she was asked to take a picture of.”
This is the hand of a doctor after removing his medical gloves after 10 hours of being on the clock.
“A group of teenagers came in just to trash the theater. I was one of the people that had to clean it.”
“I work in the Arctic and Antarctic and find it much more convenient to wear my watch on a lanyard than on my wrist because of all of the layers I wear.”
“This watch has been to Antarctica countless times and to the geographic North Pole 12 times.”
“Be nice to your trash man when it’s raining and it’s 30 degrees outside. We’re not invincible. This is my hand after working 4 hours in bad weather.”
“I work at a hotel these days and went to see if a room was mislabeled as dirty. This is what I found.”
“I kept my hotel key cards from my first year working for the airlines.”
“Working hard as a truck driver has its advantages: the views!”
“My mom works at Amazon and she sent me a photo of one of the trucks she loaded.”
“I work at a call center. Whenever I get a particularly rude caller, I like to draw what they might look like. Here’s Lorraine from today.”
“I work in a fast-food restaurant, and this is our broom. My boss says it’s too expensive to replace it, yet he drives a Lincoln.”
“I work in the film industry and I’m usually too shy to ask for a picture with an actor, but I had to get one with this little guy.”
“Every staple I removed in one year at my boring office job”
“I work in a −25°F freezer every day.”
“I work at a cat shelter. These are the ’can we keep him?’ photos I sent to my partner. It worked.”
“My job involves putting labels on boxes. I hold them with my left hand and put them on the box with my right. This is what my ’clean’ hands look like.”
“I got transferred to a new location at work. This is my new break ’room.’”
You can work anywhere if you’re a programmer.
“I work as a professional princess on weekends. My kitty insists on inspecting each costume for detail accuracy.”
“I work at a hotel — a guest left this when they checked out.”
This is a bathtub full of playing cards.
“So, I work in a movie theater. ’Family of the Year’ award goes to these guys!”
“I’m a seaman. We live alone in these rooms. Depending on your position, the room can be better and bigger. This is mine.”
“I have my own toilet and shower.”
“Took this photo yesterday at work. Thought I’d share it with you guys.”
Bonus: the harsh work of shop assistants
What is your job and what downsides are there to it?
Preview photo credit AwanishSharan / Twitter, SubzeroMK / Reddit
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