Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
An Unbelievable Journey to Heaven and Hell
A Romanian man describes his amazing experience of experiencing both paradise and hell in an engrossing YouTube video. He talks about how he saw “a magnificent gate that perfectly reflected his own body” and came to the conclusion that “the soul receives a new form while the body decays in the ground.” He was led by angels and felt unfathomable bliss and weightlessness in heaven.
A list of his transgressions was shown to him, but he was also informed that “a place in heaven had been prepared for him and his loved ones.” When he saw his parents, who had passed away, the angels told him to give his father some time to rest. His spiritual rebirth was witnessed by his mother. The guy observed that the angels and Jesus both had “a radiant brightness” about them and that they were both without wings and dressed in “immaculate white clothing, with hair as white as snow.”
He witnessed a passage of flames in hell and many souls calling out for assistance. “All his sins, as vast as the sands of the sea, were forgiven through the blood of His beloved son, Jesus,” a massive figure of God assured him. His wife woke up at a morgue, expecting to get ready for his funeral, and was shocked to see him still alive.
Everyone is urged to choose salvation before the grace period expires by this story, which serves as a reminder that salvation and redemption are always achievable.
Leave a Reply