Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Jenna Dewan Mourns: ‘You Showed Me I Could Become a Mother’
The 43-year-old actress Jenna Dewan is mourning the passing of Meeka, her cherished puppy. Meeka, who was eighteen, died on May 28. On May 29, Jenna posted a touching ode to her “first baby” on Instagram. Over the years, she shared a number of pictures of herself with Meeka, including ones of Meeka with Jenna’s kids, Callum Kazee, 4, and Everly Tatum, 10, who are Jenna’s children.
In the tearful message, Jenna talked about how much she loved her animal friend and how many memories they had made together. She made the amusing comment that Meeka and she have “more eras than” Taylor Swift. As Jenna had different experiences and became a mother, she also acknowledged Meeka’s important influence in her life.
Meeka was Jenna’s continuous comfort and support system during their 18-year journey. She traveled the world with the devoted puppy, who also supported her during the difficult postpartum and quarantine periods. Jenna will always treasure the memories she shared with Meeka, who was the queen of the house.
Jenna expressed thankfulness for the dog’s calm transition even in Meeka’s last hours. She feels that because Jenna is currently expecting a child with her fiancé, Steve Kazee, Meeka’s soul will continue to watch over them and the new member of their family.
This loss occurs after Wylie, a rescue dog, was adopted by Jenna and Steve in 2021. With their furry friends and kids by their sides, they are creating a loving family. Jenna is thankful for the wonderful gift Meeka was and their enduring relationship, even though she is greatly missed.
Let’s pay tribute to and remember Jenna’s cherished puppy, Meeka, who filled her life with so much happiness and company.
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