Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Sally Field, 76, never underwent plastic surgery despite fighting ageism in Hollywood her whole career.
Sally Field, 76, has battled ageism in Hollywood throughout her career, but she has never had plastic surgery.Despite the pressure that many women in Hollywood experience, Sally Field, who is well-known for her appearances in films such as Steel Magnolias and Forrest Gump, has never had plastic surgery. She has disregarded the “rules” at the age of 76.
set over her career by the industry.Before making the move to film, Field gained notoriety from television shows like Gidget and The Flying Nun. She starred in a number of well-known films, including Mrs. Doubtfire, Forrest Gump, Norma Rae, and Smokey and the Bandit.
Field accepted the Screen Actors Guild Lifetime Achievement Award in February 2023 and gave a modest speech in which she highlighted her extensive and fruitful career. She’s won multiple accolades during her career, including two Academy Awards, three Primetime Emmys, two Golden Globes, and more.Field’s skill and timeless beauty are greatly appreciated. She talked about how much she loves performing and how much joy it offers her in her acceptance speech. Wearing a gorgeous black gown and embracing her naturally gray hair, she exuded grace and beauty on stage.
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