Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Phil Donahue, incredible moderator, dead at 88
Phil Donahue, the incredible daytime moderator, is dead. He was 88.
Donahue passed on “calmly” at his home Sunday, August 18, following a long disease. He was encircled by his significant other of 44 years, Marlo Thomas, as well as “his sister, his youngsters, grandkids and his darling brilliant retriever, Charlie,” as indicated by a proclamation imparted to The present time.
Brought into the world in 1935, Donahue started his vocation in media in the last part of the 1950s. In the wake of filling in as a neighborhood correspondent in his local Ohio, Donahue sent off his eponymous television show. It at first circulated on a neighborhood CBS subsidiary prior to changing to a nearby NBC partner in Dayton, Ohio in 1967. After three years it was gotten for partnership and circulated around the country.
His television show was known for covering disputable subjects from youngster maltreatment in the Catholic Church to the previous great wizard of the Knights of the KKK.
The Phil Donahue Show, later different to Donahue, made ready for future daytime syndicated programs.
Donahue’s show was quick to permit crowd individuals to address visitors.
“At some point, I just went out in the crowd, and it’s reasonable there would be no Donahue show on the off chance that I hadn’t some way or another coincidentally gotten the crowd,” Donahue told WGN in a meeting.
As well as making ready for other daytime has, for example, Oprah Winfrey and Sally Jesse Raphael, Donahue won 20 Emmy Grants and most as of late was granted the Official Decoration of Opportunity by President Biden.
Donahue’s family mentioned in lieu of blossoms gifts be made to St. Jude Kids’ Exploration Medical clinic or the Phil Donahue/Notre Woman Grant Asset.
Phil Donahue, we will miss you. Much thanks to you for every one of your commitments to daytime TV. May you find happiness in the hereafter.
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