Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Shocking Revelation: Gayle King Spills Oprah’s Hospital Secret!
Following Oprah Winfrey’s hospitalization earlier this week, her friend Gayle King is finally discussing what transpired. Oprah did not make her normal appearance to present her book pick during the most recent broadcast of Oprah’s Book Club on CBS.
Rather, Gayle King gave author David Wroblewski, who was present in the studio, an explanation of Oprah’s absence. “I’m glad you’re here, and I apologize that Oprah can’t,” Gayle remarked. She declared yesterday that she would hold a rally. She was sick from head to toe with a severe case of stomach flu.
Nervously, Gayle King apologized, hoping that sharing that detail wouldn’t hurt Oprah. She wanted everyone to know how much Oprah valued being present, even if she was ill and was unable to do so. Gayle gave everyone the assurance that they would make up for her loss.
Oprah’s Book Club selected the author in 2008, and Gayle, Nate Burleson, and Tony Dokoupil had a conversation with her during the show.
Following Gayle’s mention of Oprah’s health, Oprah’s representative offered an explanation on Oprah Daily’s Instagram, stating that Oprah was unable to appear on CBS Mornings to reveal her next book club selection. It was said that Oprah was suffering from a stomach ailment, and Gayle, who is a close friend, took over to give the news. Following her doctor’s advise and receiving an IV for dehydration, Oprah recovered. Everyone hoped she recovered quickly.
Oprah and her crew released an official statement along with the caption. “Ms. Winfrey is recuperating following a stomach virus and receiving an IV for dehydration as prescribed by her physician,” the statement read. She is getting more rest and improving every day.
In a video chat with Gayle King later on Tuesday, Oprah said that she visited the emergency room for fluids rather than the hospital.
“I was at the urgent care facility. I was quite dehydrated,” declared Oprah. “My mouth felt dry, and I was unable to drink enough water to stay hydrated, so that’s why I went to the emergency room,” she continued.
Oprah Winfrey responded, “I’m not completely better yet, but I’m getting there,” when questioned about her health. She clarified that her recent illness prevented her from flying, which is why she was unable to appear on CBS Mornings.
Oprah went to the hospital for an IV drip because she became extremely dehydrated due to a gastrointestinal bug, as Gayle King stated in her post.
“I thought I clarified that, but then I noticed headlines stating that Oprah was admitted to the hospital. (She wasn’t.) And many people called to check on Oprah,” King remarked. She is, in fact, fine! And let’s hear her say it directly.
The good news is that Oprah is back to normal! Around the world, the 70-year-old is adored. To calm any Oprah fans who may have been concerned about her, share this!
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